Lotus UK Appointed as Northern Europe PR, Marketing and Trade Representatives for ASMI


For Immediate Release

Contact: Alexa Tonkovich, ASMI International Director


(907) 465-5560


Lotus UK Appointed as Northern Europe PR, Marketing and Trade Representatives for Alaska Seafood Marketing Institute


November 5, 2013. Alaska Seafood Marketing Institute (ASMI) has announced the appointment of Lotus UK to be its marketing and trade representation in Northern Europe.


Covering the United Kingdom, Ireland, Netherlands and Scandinavia, the contract includes the development and execution of consumer PR and promotions, as well as trade marketing and trade relationship management.


Lotus UK director Rebecca Wilson heads up the team appointed to manage the Alaska Seafood Marketing Institute account. Rebecca will work alongside Dr. Jon Harman, a seafood industry expert whose extensive career includes roles at Seafood Scotland and most recently the Sea Fish Industry Authority (Seafish), where he was responsible for trade relationships, consumer marketing and PR, consumer research and sustainability services.


Additionally, the Alaska Seafood Marketing Institute account team includes Susan van Egmond, a highly recognizable marketer in Belgium, the Netherlands and Luxembourg, and Maarten Mens, an established seafood industry professional, who heads up trade relations. Both are based in the Netherlands.


Alaska is one of the largest world suppliers of internationally –recognized sustainable seafood. Nearly 30,000 tons of Alaska seafood is imported into the UK yearly.


Lotus UK will use its extensive experience to market Alaska seafood, further developing its positioning as wild, natural and sustainable by reinforcing its Alaska origin. Lotus UK currently handles the Alaska tourism account and will dovetail tourism marketing activity with ASMI activity to tell the Alaska story. The new contract will begin immediately.


Michael Cerne, Executive Director of Alaska Seafood Marketing Institute said, “ASMI is pleased to welcome Lotus UK to ASMI’s International Program. Northern EU is a crucial part of ASMI’s international portfolio, thanks to their traditionally strong consumption of Alaska whitefish and Alaska salmon, particularly canned salmon.  With Director Rebecca Wilson’s relevant PR background and Jon Harman’s decades of industry experience, we are confident they will be a great choice to move the marketing program in this region forward.”


For further information, please visit www.alaskaseafood.org




For more information or further inquiries please contact Alexa Tonkovich, Alaska Seafood Marketing Institute International Director at atonkovich@alaskaseafood.org or at (907) 465-5560.

This is a syndicated post. Read the original at AlaskaSeafood.org Pressroom » Consumer 2013-11-05.

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